Last year the Parisian brand Bell & Ross brought us new releases in their BR03-range, with one clear thing in mind: back to basics. The “Horo” line focused on simple, striking squared cases, micro-blasted matte finishing and an utter utilitarian look and feel – a concept also shared by the new BR03-92 Nightlume. This year, Bell & Ross introduces two new members; the BR03-92 Horoblack and the BR03-94 Horolum – and again, legibility first.

Bell & Ross is most known for their bold, squared watches, and the Horo-line underlines that perfectly. The iconic shape is instantly recognizable and has been the base for numerous variations since its creation in 2005 – from simple and tool-ish time-only watches to an ultra-complicated sapphire cased tourbillon watch. With the Horo-line though, it is back to basics, with clean, uncluttered dials, large hands and the utmost legibility.

The Bell & Ross BR03-92 Horoblack

Bell and Ross BR03-92 Horoblack - Pre-Baselworld 2018

Bell and Ross BR03-92 Horoblack - Pre-Baselworld 2018

The Bell & Ross BR03-92 Horoblack is a time-and-date watch. The greyish steel case is the result of micro-blasting it with tiny glass particles. It results in a clean, flat finish, free of reflections. Matching it with a steel dial that has received the same finish, it becomes a monochromatic watch, blending the case seamlessly with the dial.

Bell and Ross BR03-92 Horoblack - Pre-Baselworld 2018

Bell and Ross BR03-92 Horoblack - Pre-Baselworld 2018

The sandwich construction of the dial, with a Superluminova lower insert, is something we’ve seen on last year’s Bell & Ross BR03-92 Horolum too but now in a black-and-grey colour scheme. The watch is powered by an automatic Sellita-based movement. The Bell & Ross BR03-92 Horoblack comes on a black rubber strap with Bell & Ross pin and buckle, is limited to 999 pieces and will cost EUR 2,990.

The Bell & Ross BR03-94 Horolum

Bell and Ross BR03-94 Horolum - Pre-Baselworld 2018

Bell and Ross BR03-94 Horolum - Pre-Baselworld 2018

The second new watch launched under the “Horo” moniker for Bell & Ross is the BR03-94 Horolum. Again, a 42mm wide square case in micro-blasted steel and large rectangular pushers with a matching micro-blasted steel dial and featuring the signature sandwich construction. The 12-3-6-9 hour markers are cut-out to show the insert underneath, and Bell & Ross opted for stick marker cut-outs for the rest. Taking inspiration from aviation, as with many of the squared Bell & Ross watches, the BR03-94 Horolum features a distinct green hue for the bottom insert of the sandwich dial and the applied lume on the hands.

Bell and Ross BR03-94 Horolum - Pre-Baselworld 2018

Bell and Ross BR03-94 Horolum - Pre-Baselworld 2018

The addition of a chronograph function is a logical step for a tool-watch like this. The two recessed subdials match the rest of the dial in look and feel and don’t seem to distract from the general theme of the watch. The Bell & Ross BR03-94 Horolum is powered by an ETA-based automatic chronograph movement, comes with a greyish-green calfskin leather strap, is limited to 500 pieces and will cost EUR 4,990.

Availability

Both watches, in limited editions (999 and 500 pieces) are already available through the Bell & Ross online boutique (along with alternative straps if desired) but are considered Baselworld 2018 releases. More information on Bellross.com.

Bell and Ross BR03-92 Horoblack - Bell and Ross BR03-94 Horolum - Pre-Baselworld 2018

Bell and Ross BR03-92 Horoblack - Bell and Ross BR03-94 Horolum - Pre-Baselworld 2018

 

This post first appeared on Monochrome Watches - An online magazine dedicated to fine watches.